Difference between revisions of "GPCA Budget FY2011-2012 Expense Narrative"

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(updated from budget spread sheet draft of 3/10/11)
(Insert Media Committee Work Plan)
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EXPENSES
 
EXPENSES
 +
 +
----
  
 
COORDINATING COMMITTEE (CC)
 
COORDINATING COMMITTEE (CC)
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   Plenary Travel Support (Hardship)
 
   Plenary Travel Support (Hardship)
 
   (Subtotal CC)
 
   (Subtotal CC)
 +
 +
----
 +
  
 
BYLAWS COMMITTEE (no FY2011-12 budget draft submitted)
 
BYLAWS COMMITTEE (no FY2011-12 budget draft submitted)
 +
 +
----
  
 
CLEARINGHOUSE COMMITTEE  (no FY2011-12 budget draft submitted)
 
CLEARINGHOUSE COMMITTEE  (no FY2011-12 budget draft submitted)
Line 30: Line 37:
 
   New materials and merchandise
 
   New materials and merchandise
 
     (Subtotal Clearinghouse)
 
     (Subtotal Clearinghouse)
 +
 +
----
  
 
FINANCE COMMITTEE
 
FINANCE COMMITTEE
Line 46: Line 55:
 
  Fundraising events, donor prospecting materials, postage and travel costs
 
  Fundraising events, donor prospecting materials, postage and travel costs
 
     (Green 2012)
 
     (Green 2012)
 +
 +
----
  
 
INTERNATIONAL PROTOCOL COMMITEE (no FY2011-12 budget draft submitted)
 
INTERNATIONAL PROTOCOL COMMITEE (no FY2011-12 budget draft submitted)
 +
 +
----
  
 
MEDIA COMMITTEE
 
MEDIA COMMITTEE
  Fax & email distribution
+
 
  Phone & fax allowance
+
The Media Committee acknowledge monies are not yet available to fund the bulk of the Visibility Campaign – which is crucial to our fundraising, voter registration, candidates and overall visibility – and will be willing to adjust spending as the monies become available.
  Press Secretary/Communications Director Compensation and Expenses
+
 
  Visibility Campaign (Video spots, TV)
+
- Fax & email distribution
  Online Media Advertising
+
- Phone & fax allowance
  CMS System
+
- Press Secretary/Communications Director Compensation and Expenses - $3600
  Letters to Elected Officials/Candidates
+
 
  Videotapes
+
Press Secretary compensation and office allowance: $300 monthly, the same as 2010-11, and nearly half what was charged in 4 previous years: includes phone/fax distribution costs, travel and misc. expenses. In addition to writing and disseminating news releases statewide, and coordinating media for GPCA, NEW additional duties will include: Writing, creation, design and coordination of the GPCA fundraising appeals (in conjunction with Finance Committee) and writing, editing and design of Green Focus, and scripting and production responsibility for "Visibility Campaign" as noted below. Press Secretary will also be lending his assistance to GPCA candidates on statewide, and local ballots, including helping formulate all earned and paid media strategic planning, writing and disseminating releases when possible.
  Backdrop for Press Conferences
+
 
  Teleconference Expenses
+
- Green Party Visibility Campaign (Television and Video Spots) $25,000
  GPUS List Service
+
 
 +
This project will benefit the party in its presence to the voting public, which  will assist GPCA candidates, fundraising and major donor campaigns and a plan to launch a massive voter registration drive. The 15 and 30 second television spots – to run on CNN, Headline News, MNBC and other cable networks - will be placed in strategic geographic areas, and will seek to take advantage of voter apathy with the current Dem and GOP parties. It will reinforce the GPCA name, enabling us to raise more monies, register more voters and expose our candidates and campaigns to the voter. The spots/ads could also be used as active content for our online presence. We spent $3,300 in 2010-11 on this program.
 +
 
 +
LENGTH OF AD: 15-30 second spots.
 +
WHO: Comcast Cable (they have active advertising programs unlike Direct TV, etc.)
 +
WHAT SHOW: Recommend targeting as follows:
 +
• News Shows (regular voters): CNN, Headline News, Fox News, MSNBC, etc.)
 +
• Shows for people of color (varies)
 +
• Shows for those who are Dems but should be Greens: Comedy Channel, etc.
 +
FREQUENCY: What we run is based entirely on budget.
 +
MARKETS: Suggest 2-3 zones in SF Bay Area, LA, Sacramento, and others as strategy dictates. We could focus on zones where we have, or will have, active voter registration efforts and/or viable candidates around this.
 +
SMALLER MARKETS: We could, in above and in smaller markets, work a deal with local Greens in any market - the state will pay HALF of the cost of  running the spots if matched by locals. This would work well in rejuvenating counties.
 +
COSTS: Depends on zones. SF zones (there are at least 8 in the Bay Area) cost as little as $5 per 30 second spot for prime-time CNN (the most  expensive of the news shows. Average probably about $15-20 per :30 spot. *We could double our buys by having a shorter : 15 second spot. It  increases frequency but not the cost. - which I believe we could do with this campaign
 +
TOTAL BUY: $25,000 could hit most of California, especially the coast, inland, SoCal and NoCal, including Sacramento (which would reach political  reporters, etc. at the Capitol). We could also do a SPECIAL MAILING to our donor list to pay for all or part of it and use that for a second round.
 +
ADDITIONAL: When we put together the campaigns we should be able to get free media (example: In Alameda recently 5 TV stations, radio, etc. covered the unveiling of a spot where the total buy was only $800).
 +
 
 +
- Online Media Advertising
 +
 
 +
3.  $5,000 Green Party Visibility Campaign - Online. Similar to the television campaign, this budget item will do much as the same but will be focused only on online advertising, such as Google and Facebook.
 +
Work Plan  2011-12
 +
 
 +
 
 +
- CMS System
 +
- Letters to Elected Officials/Candidates
 +
- Videotapes
 +
- Backdrop for Press Conferences
 +
- Teleconference Expenses
 +
- GPUS List Service
 
   (Workshops)
 
   (Workshops)
 
     (Subtotal Media)
 
     (Subtotal Media)
 +
 +
 +
 +
 +
 +
 +
 +
 +
----
  
 
CAMPAIGNS & CANDIDATES WORKING GROUP (CCWG)
 
CAMPAIGNS & CANDIDATES WORKING GROUP (CCWG)
Line 89: Line 138:
 
   Online Director
 
   Online Director
 
     (Green 2012)
 
     (Green 2012)
 +
 +
----
  
 
ELECTORAL REFORM WORKING GROUP (ERGS) (no FY2011-12 budget draft submitted)
 
ELECTORAL REFORM WORKING GROUP (ERGS) (no FY2011-12 budget draft submitted)
Line 95: Line 146:
 
   Postage(Old " Education Workshop")
 
   Postage(Old " Education Workshop")
 
     (Subtotal ERWG)
 
     (Subtotal ERWG)
 +
 +
----
  
 
GRASSROOTS ORGANIZING WORKING GROUP (GROW)
 
GRASSROOTS ORGANIZING WORKING GROUP (GROW)
Line 113: Line 166:
 
  Organizing and Voter Registration Organizers
 
  Organizing and Voter Registration Organizers
 
     (Subtotal GROW-related Green 2012)
 
     (Subtotal GROW-related Green 2012)
 +
 +
----
  
 
GREEN ISSUES WORKING GROUP (GIWG)  (no FY2011-12 budget draft submitted)
 
GREEN ISSUES WORKING GROUP (GIWG)  (no FY2011-12 budget draft submitted)
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   (Rural Organizing)
 
   (Rural Organizing)
 
     (Subtotal Green Issues)
 
     (Subtotal Green Issues)
 +
 +
----
  
 
PLATFORM WORKING GROUP
 
PLATFORM WORKING GROUP
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   Travel to Retreats
 
   Travel to Retreats
 
     (Subtotal Platform)
 
     (Subtotal Platform)
 +
 +
----
  
 
GPUS DELEGATION
 
GPUS DELEGATION
Line 148: Line 207:
 
     for all GPCA Committees and Working Groups
 
     for all GPCA Committees and Working Groups
 
     (Subtotal GPUS)
 
     (Subtotal GPUS)
 +
 +
----
  
 
TREASURER  (no FY2011-12 budget draft submitted)
 
TREASURER  (no FY2011-12 budget draft submitted)
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   Software
 
   Software
 
     (Subtotal Treasurer)
 
     (Subtotal Treasurer)
 +
 +
----
  
 
INFORMATION TECHNOLOGY GROUP  (IT)
 
INFORMATION TECHNOLOGY GROUP  (IT)

Revision as of 23:28, 2 April 2011

EXPENSES


COORDINATING COMMITTEE (CC)

Insurance
Legal
CC Retreat
Phone
Office Supplies
Recordings of CC meetings
Bank Charge
Other CC
General Assemblies
  Hosting Costs
  Participant Payments for Plenaries
  CC Plenary Dinners
  Plenary Administration
  Plenary Travel Support (Hardship)
  (Subtotal CC)


BYLAWS COMMITTEE (no FY2011-12 budget draft submitted)


CLEARINGHOUSE COMMITTEE (no FY2011-12 budget draft submitted)

 Office Rent
 Post Office Box
 Fax-Phone-Printing Machine
 Phone
 Office Supplies
 Postage/shipping
 GPCA merchandise (old "paraphenalia")
 New materials and merchandise
   (Subtotal Clearinghouse)

FINANCE COMMITTEE

 Fundraising Coordinator
 Mail house
 Bulk mail permit
 Prospect Mailings
 Printing
 Postage
   (Subtotal Finance Committee)
 Prospect Mailings Tier II
 Donor Mailing Coordinator  Tier II
 Treasurer  Tier II
 Treasurer Assistant  Tier II
   (Subtotal Finance Committee Tier II)
Fundraising events, donor prospecting materials, postage and travel costs
   (Green 2012)

INTERNATIONAL PROTOCOL COMMITEE (no FY2011-12 budget draft submitted)


MEDIA COMMITTEE

The Media Committee acknowledge monies are not yet available to fund the bulk of the Visibility Campaign – which is crucial to our fundraising, voter registration, candidates and overall visibility – and will be willing to adjust spending as the monies become available.

- Fax & email distribution - Phone & fax allowance - Press Secretary/Communications Director Compensation and Expenses - $3600

Press Secretary compensation and office allowance: $300 monthly, the same as 2010-11, and nearly half what was charged in 4 previous years: includes phone/fax distribution costs, travel and misc. expenses. In addition to writing and disseminating news releases statewide, and coordinating media for GPCA, NEW additional duties will include: Writing, creation, design and coordination of the GPCA fundraising appeals (in conjunction with Finance Committee) and writing, editing and design of Green Focus, and scripting and production responsibility for "Visibility Campaign" as noted below. Press Secretary will also be lending his assistance to GPCA candidates on statewide, and local ballots, including helping formulate all earned and paid media strategic planning, writing and disseminating releases when possible.

- Green Party Visibility Campaign (Television and Video Spots) $25,000

This project will benefit the party in its presence to the voting public, which will assist GPCA candidates, fundraising and major donor campaigns and a plan to launch a massive voter registration drive. The 15 and 30 second television spots – to run on CNN, Headline News, MNBC and other cable networks - will be placed in strategic geographic areas, and will seek to take advantage of voter apathy with the current Dem and GOP parties. It will reinforce the GPCA name, enabling us to raise more monies, register more voters and expose our candidates and campaigns to the voter. The spots/ads could also be used as active content for our online presence. We spent $3,300 in 2010-11 on this program.

LENGTH OF AD: 15-30 second spots.
WHO: Comcast Cable (they have active advertising programs unlike Direct TV, etc.)
WHAT SHOW: Recommend targeting as follows:
• News Shows (regular voters): CNN, Headline News, Fox News, MSNBC, etc.)
• Shows for people of color (varies)
• Shows for those who are Dems but should be Greens: Comedy Channel, etc.
FREQUENCY: What we run is based entirely on budget.
MARKETS: Suggest 2-3 zones in SF Bay Area, LA, Sacramento, and others as strategy dictates. We could focus on zones where we have, or will have, active voter registration efforts and/or viable candidates around this.
SMALLER MARKETS: We could, in above and in smaller markets, work a deal with local Greens in any market - the state will pay HALF of the cost of  running the spots if matched by locals. This would work well in rejuvenating counties.
COSTS: Depends on zones. SF zones (there are at least 8 in the Bay Area) cost as little as $5 per 30 second spot for prime-time CNN (the most  expensive of the news shows. Average probably about $15-20 per :30 spot. *We could double our buys by having a shorter : 15 second spot. It  increases frequency but not the cost. - which I believe we could do with this campaign
TOTAL BUY: $25,000 could hit most of California, especially the coast, inland, SoCal and NoCal, including Sacramento (which would reach political  reporters, etc. at the Capitol). We could also do a SPECIAL MAILING to our donor list to pay for all or part of it and use that for a second round.
ADDITIONAL: When we put together the campaigns we should be able to get free media (example: In Alameda recently 5 TV stations, radio, etc. covered the unveiling of a spot where the total buy was only $800). 

- Online Media Advertising

3. $5,000 Green Party Visibility Campaign - Online. Similar to the television campaign, this budget item will do much as the same but will be focused only on online advertising, such as Google and Facebook. Work Plan 2011-12


- CMS System - Letters to Elected Officials/Candidates - Videotapes - Backdrop for Press Conferences - Teleconference Expenses - GPUS List Service

 (Workshops)
   (Subtotal Media)






CAMPAIGNS & CANDIDATES WORKING GROUP (CCWG)

 Campaign Support Fund
 Strategy Meetings/Retreats
 Candidate Training Sessions
 Copying for meetings
 Teleconference Reimbursements
 Co-Cos Retreat Travel/Lodging
  Voter Database Project
   (Subtotal CCWG)
 Campaign Support Fund Tier II
  Field Organizer Tier II
 Campaign training/consulting for candidates, staff, volunteers (Executive director) 
  Voter file database management (Executive director) 
  Miscellaneous Operational Expenses
   (Subtotal CCWG Tier II)
 Campaign Support Fund Tier III
  Field Organizer Tier III
 Campaign training/consulting for candidates, staff, volunteers (Executive director) 
  Voter file database management (Executive director) 
  Miscellaneous Operational Expenses
   (Subtotal CCWG Tier III)
 Executive Director
 Field Director
 Online Director
   (Green 2012)

ELECTORAL REFORM WORKING GROUP (ERGS) (no FY2011-12 budget draft submitted)

 Materials
 Media (cds, etc)( Old "Co-co retreat participation")
 Postage(Old " Education Workshop")
   (Subtotal ERWG)

GRASSROOTS ORGANIZING WORKING GROUP (GROW)

 Green Focus
  Green Focus Bulk Postage 
  Green Focus Printing & Shipping
 Registration support (Old " Voter Registration Drive")
 Volunteer Coordinator
 County Council Support
 County Organization Grant Program
County State fundraising (Prospect Mailings)
 Campus Greens
 Diversity Outreach
 Rural Outreach
 General Grow Funding (Old "Additional Printing")
   (Subtotal GROW)
Organizing and Voter Registration Materials
Organizing and Voter Registration Organizers
   (Subtotal GROW-related Green 2012)

GREEN ISSUES WORKING GROUP (GIWG) (no FY2011-12 budget draft submitted)

 Coalition Building/Project Initiative Costs
 Green Actions (replaces Convergences)
 Printing, Copying, Mailing - General Office
 Teleconferences
 Research
 Formatting and Distributing Proposals
 Writing and Distributing Notices and Minutes
 Update Organizing Webpages
 Retreat
 (Healthy Community Alliance)
 Requested for all efforts
 (Rural Organizing)
   (Subtotal Green Issues)

PLATFORM WORKING GROUP

 Printing and Supplies (Old "Full Platform printing")
 Platform Summaries
 Updating Full Platforms and Platform Summaries
 IT costs for posting and maintaining Platform website
 Travel to Retreats
   (Subtotal Platform)

GPUS DELEGATION

GPCA Delegate Support to GPUS ANM (National Meeting Travel Support) 
 Advance Discounted 2010 ANM Registrations
 Advance Discounted Repayments
 Presidential National Nomination Convention Registration
 GA Plenary Travel
 ANM subsidy for 2010 (Old "Polling Software")
 QPNC Subsidy for 2012
 Planning Honorarium for Web Page Assistance
    for all GPCA Committees and Working Groups
   (Subtotal GPUS)

TREASURER (no FY2011-12 budget draft submitted)

 Bank Charges
 Data Entry Assistance
 Legal
 Merchant Fees
 Post Office Box
 Postage
 Printing
 Software
   (Subtotal Treasurer)

INFORMATION TECHNOLOGY GROUP (IT)

 Server Hosting
 Server Backup Services
 Voting/Polling Page
 Staff 
 (Reserve)
Contribution to Open STV
 (Domain Name not expiring)
   (Subtotal IT)
 Web redeisgn/CMS Implementation/Misc. projects Tier II
   (Subtotal IT Tier II)